A genre is particular type of category that is defined by its context, style, tone and audience; each of these particular items make a genre unique. Take a fashion blog, for example. It is a specific genre that uses rhetorical features and has distinct conventions. It was an innovative idea that started in about 2002 and became a popular idea that many fashionistas started to follow. These blogs cover many different elements of fashion because the bloggers create innovative ways to pair clothing, accessories and hand bags together. Covering the big fashion names to the small boutique brands, each blogger has a unique style that many people find desirable. Author’s of fashion blogs post different photos of themselves describing the chic new outfits they are wearing. The outfits are stylish, unique and up-to-date on the newest fashion trends for the season. Although the blogs are available for anyone to view, they target an audience with a passion for fashion and creativity. Many viewers find these blogs through social media sites such as Pinterest, Instagram and Facebook. The posts are generally formatted with four to five pictures of the blogger wearing the outfit, then a description below with links to buy the clothing. The tone and style of fashion blogs can range from formal to informal writing. For example, the writer of the famous fashion blog called With Love from Kat, keeps her writing brief, personal and informative. In her descriptions, she starts with various different opening sentences such as “TGIF!,” “Merci Merci” or just jumps right into what she is wearing. After she goes into detail of the clothing she is wearing, she starts to describe what is a must have for the season. Although acronyms are used, she does stay true to the rules of grammar. Most bloggers follow the same general format: descriptions of the clothing they are wearing and adding a personal touch to the writing within the descriptions. Each blogger has his or her own style and way of writing their blog. The blogger’s have the space to explore his or her voice and creative energy. There is no right way to write the blog; however, one can be unsuccessful if they do not follow certain criteria. Many of the fashion bloggers blog for a living; therefore, the blogs must be intriguing to the viewer for it to reach is maximum potential. For example, if a fashion blog does not contain a picture of the outfit it will not receive as many views as ones that do. Also, if the blog just has pictures and links to the clothing, it will not receive as many views either. The audience likes to feel a connection to the blogger which is why the personal touches such as photos and descriptions are engaging. A trend in lucrative blogs are having vibrant and contemporary looks to them. Having an organized set-up, the blogs also feature different tabs so the viewers can easily access what season or style they are looking for. There are no other websites, like fashion blogs, specifically designed to enhance the viewer’s sense of fashion and receive fresh ideas for their own outfits.
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